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Welcome to Aluraé! We're delighted to welcome you and introduce you to our world of natural beauty. Aluraé is more than just a brand—it's an invitation to discover the untouched beauty of the Baltic region and integrate it into your everyday life. Our premium skincare, bodycare, and haircare products combine the power of nature with luxurious quality—all with a clear promise: We remain vegan, cruelty-free, and rely on a high proportion of natural and organic ingredients.


Our philosophy: Beauty that respects skin and planet


At Aluraé, we believe in beauty that not only looks good but also feels good – for you and the environment. Our products are made in the Baltic States (Europe), inspired by the pure nature and rich traditions of this region. From the initial idea to the finished packaging, transparency, sustainability, and efficacy are at the heart of our approach. Each product is carefully developed to deliver visible results without compromising on skin compatibility – and all without harmful chemicals, alcohol, or synthetic fragrances.


Our product range: Natural. Effective. Luxurious.


Our collection offers everything you need for a complete care routine:


  • Skin care : Moisturizing, anti-aging and soothing solutions for every skin type, enriched with active ingredients such as aloe vera, hyaluronic acid and betaine.

  • Hair care : Gentle, regenerating formulas that give your hair shine and health.

  • Body care : Rich, nourishing products that pamper and protect your skin.

Thanks to natural and organic ingredients such as jojoba oil and betaine, our products offer intensive care with soothing and rejuvenating properties – perfect for those who value quality and naturalness.


Why Aluraé?


We are your partner for sustainable beauty. Aluraé stands for:


  • Ethics : 100% vegan, cruelty-free and COSMOS Organic certified.

  • Nature : Inspired by the powerful botanicals of Baltic botany.

  • Luxury meets sustainability : high-quality products that are good for both your skin and the planet.

Our mission is to offer you not only effective care, but also a clear conscience. With Aluraé, you choose beauty that takes responsibility – and that makes you shine a little bit every day.


Discover Aluraé now


Immerse yourself in our world of natural care. Whether you want to pamper your skin, strengthen your hair, or envelop your body in luxury – you'll find the perfect solution with us. We can't wait to accompany you on this journey!


Welcome to Aluraé – your brand for sustainable beauty.


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